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Job Title: Communications Specialist   Job Section: Customer Communications
Bargaining Unit: Nonbargaining   Probationary Pay Rate:  
Posting Date: 1/24/2025   Entry Level: $5,833.33 - $6,666.67 per month
Posting No: 78-24   Last Day to Apply: 2/6/2025

   1. Social Media Strategy & Content Creation: Develops and executes social media strategies to promote bus ridership, showcases the employer brand, and engages with both current employees and potential candidates. Creates and manages compelling content across platforms (LinkedIn, Facebook, Twitter, Instagram, etc.) that highlights routes, schedules, company culture, employee testimonials, and job opportunities. Designs multimedia content (images, videos, stories) that showcases company events, employee achievements, and career growth opportunities, supporting both external brand perception and internal employee pride.
   2. Passenger & Community Engagement: Engages directly with passengers and community members on social media, responding to inquiries, comments, and messages to foster a supportive online community. Runs campaigns that feature real-time feedback from passengers, educating the public on service benefits, addressing common questions, and encouraging positive engagement.
   3. Employer Brand & Employee Engagement: Develops social media content to highlight company culture, including employee success stories, behind-the-scenes videos, team activities, and volunteer work to build an authentic employer brand. Partners with Human Resources (HR) and internal teams to promote employee initiatives, training programs, and wellness activities, encouraging employee engagement and participation. Works on campaigns that showcase the diversity, inclusivity, and values of the organization, positioning OTS as an employer of choice.
   4. Education & Safety Awareness: Creates and promotes content that educates riders on safety protocols, the benefits of public transportation, and the environmental impact of reducing car usage. Shares important updates on service changes, maintenance, and community events, ensuring that passengers stay informed and engaged.
   5. Trend Monitoring & Adaptation: Stays updated on social media trends, human resources and recruitment best practices, and emerging platforms, recommending innovative approaches to enhance engagement and recruitment efforts. Regularly monitors public sentiment and feedback on social media, adjusting strategies based on audience needs and trends.
   6. Recruitment & Retention Campaigns: Collaborates with the HR to create targeted social media recruitment campaigns promoting open positions, career paths, and the benefits of working in public transportation. Develops content that speaks to prospective candidates such as employee spotlights, day-in-the-life posts, and benefits highlights to build interest and attract top talent. Manages relationships with recruitment platforms (e.g., LinkedIn) and leverages social media ads to reach qualified candidates and drives applications for key roles. Develop internal communications programs to promote employee engagement and retention.
   7. Data Analysis & Reporting: Monitors and analyzes social media performance, tracking key metrics such as engagement, reach, and conversion rates to assess the impact of content and campaigns on ridership, recruitment, and employee engagement. Uses insight from analytics to adjust and optimize content and strategies, ensuring that goals related to ridership, brand perception, and recruitment are met.
   8. The ideal candidate for this position must be experienced in social media management and passionate about using digital channels to connect with audiences, support recruitment efforts, and drive employee engagement. This role will develop and manage social media strategies that promote our services, engage with the community, and showcase our company as a great place to work. Their focus will be on increasing bus ridership, passenger engagement, and enhancing the employer brand to attract top talent.
   9. Community Building & Partnerships: Builds relationships with community influencers, industry leaders, and local organizations to amplify our reach, connect with new audiences, and attract potential employees. Collaborates with OTS cross-functional teams (Executive Office, HR, Customer Services) to ensure cohesive messaging across all channels and aligns with broader organizational goals.

Special Knowledge & Skills:
   1. Strong understanding of social media platforms, including best practices for content creation, engagement, and familiarity with analytics tools.
   2. Knowledge of data analytics tools and the ability to interpret metrics to inform strategies.
   3. Basic graphic design or video editing skills.
   4. Ability to effectively work and communicate with the communications team and other departments within the organization.

Education, Training & Experience:
   1. Bachelor's degree in Marketing, Communications, Business, Human Resources, Public Relations, or a related field. Degree may be substituted with equivalent combination of education and related experience; e.g., High school diploma or equivalent with four (4) years of relevant experience.
   2. Proven minimum of two (2) years of progressive experience in social media management, preferably within public transportation, government, or community services with a strong background in employer branding, employee engagement, or recruitment.
   3. Demonstrated experience in creating and managing campaigns that drive measurable engagement desirable.

Other Job Requirements & Conditions:
   1. Works with limited supervision and manages multiple and rapidly changing priorities; organizes, sets priorities and exercises sound judgment within areas of responsibility, while maintaining confidentiality.
   2. Establishes and maintains highly effective working relationships with board members, executives, employees, vendors, customers, and others encountered in the course of work.
   3. Uses the appropriate degree of tact, discretion, and diplomacy in addressing various work situations.
   4. Passion for public transportation and building community engagement a plus.
   5. Perform other duties as assigned.
   6. Working Conditions: Air-conditioned office; occasionally outdoors, Maintenance garages, and/or vehicles.
   7. Work Hours: 7:30 a.m. - 4:00 p.m., Monday-Friday. Required to work extended hours, weekends, and holidays, when needed.
   8. Must pass a company-sponsored drug test.


Apply Online at www.thebus.org
Oahu Transit Services, Inc. is an Equal Employment Opportunity Employer
ADA image For qualified individuals with a disability who need a reasonable accommodation for the pre-employment process, please contact us at HR@thebus.org, (808)768-9490, or via relay.

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